Connect with fans
Building a strong relationship with your fans is crucial to your success as an independent musician. To sustain and grow your fan base you'll need to connect with your listeners both online and in person.
Playing live as often as possible and in plenty of different venues and locations. A killer live show is a great way to win over new fans and keep your current ones happy. Make an great impression on stage and make sure the audience remember you.
Brand identity & awareness
Get yourself some eye-catching graphics that you can use across all your promotional materials, from your website and social media accounts, to your posters, flyers, business cards, t-shirts, coffee mugs, mouse mats and more! Creating amazing graphics is easier if you’re a Photoshop or Illustrator pro, but if you don’t know your crop from your clone stamp, you’ll be better off hiring an experienced graphic.
Stop waiting for a record label
No one is going to knock on your door with a golden ticket, and no one is going to do the hard work for you. Don’t assume that major labels know the secrets of the industry, or that signing a record deal is even a good idea.
Do not ignore streaming
This year is going to be one of the most successful years for the music industry, thanks to streaming. Major labels are earning huge amounts per day just from streaming sites, so make sure you’re getting a piece of the action.